there's a lot to McDonald's. i worked with an inter-agency, cross-channel team that brought it all to life digitally.
> team: Digitas Chicago, Publicis Worldwide
> Throwback Deals (Snapchat, Twitter)
> Famous Orders (Travis Scott/J Balvin Meals) (UX)
> exceeded targeted goals, showing a 49% increase in new customers + a 44% increase in existing customer retention
> National Deals (TikTok, UX)
